A small group of like minded malayalees all over the world came together to think of means to extend all assistance and support to the needy and oppressed. They decided to invest time and energy to areas where utmost attention is found wanting. Those areas include AIDS victims, destitutes, terminally ill and the tribals in distress.
The group made up their mind to rope in support of the Governments of Kerala and India and various NGOs, both national and international, to facilitate proper management of the aforesaid issues. It was also decided to use their influences in India and abroad to promote and propagate the various facets of tourism and culture of Kerala.